Preparing for a major fashion trade show in the U.S.? Whether you’re setting up a booth at Curve New York, MAGIC Las Vegas, OFFPRICE Show, or ASD Market Week, what you bring to the table matters – and we’re not just talking about samples.
In a world where every rack competes for buyer attention, having production-ready, custom-made knit garments-designed, developed, and priced to move-can be the edge that separates you from the noise.
This isn’t just about looking good. It’s about being ready to deliver.
Why Custom Knitwear Dominates Trade Shows
Knitted garments are no longer just basics. They’re the foundation of almost every modern fashion category-streetwear, loungewear, sleepwear, kidswear, and athleisure. But more importantly, they offer speed, flexibility, and commercial scalability.
For US fashion brands showing at B2B events, those three traits are critical.
We’ve worked with dozens of first-time and repeat exhibitors over the years. And here’s what we’ve seen again and again: the collections that get serious attention from buyers aren’t the ones that are simply trendy – they’re the ones that are ready to go.
Ready to ship. Ready to price. Ready to scale.
That’s what custom knitwear, made with the right sourcing partner, allows you to do.
Know Your Fair, Know Your Buyer
Each show attracts a different kind of buyer – and your product strategy should reflect that.
At Curve New York, buyers look for softness, comfort, and ethical credentials. They’re drawn to intimate loungewear, sleep sets, and babywear that feels luxurious and responsible. This is where cotton-modal blends, ribbed knitwear, and OEKO-TEX or GOTS-certified fabrics shine.
At MAGIC Las Vegas, you’re in the heart of trend-driven retail. Think oversized streetwear tees, pigment-dyed hoodies, graphic-heavy drops – all presented with DTC-style branding and label-ready samples.
OFFPRICE and ASD Market Week, on the other hand, bring in buyers focused on volume and price. They’re not looking for couture. They’re looking for quality, affordable apparel that’s ready to move. Custom-printed tees, jogger sets, and value-pack hoodies that hold margin at scale.
Understanding this difference helps shape your offer – not just your designs, but your pricing structure, MOQ tiers, and lead time expectations.
What Buyers Actually Ask at These Shows
Let’s be honest: most buyers don’t care where you studied fashion design. They care about:
▸ How fast can you deliver 1,000 units if I place an order today?
▸ What’s your FOB pricing at 100 / 500 / 1000 pcs?
▸ Are these fabrics certified for infant wear or clean dyeing?
▸ Do you handle labeling, polybagging, or retail tagging?
▸ What’s your capacity if we scale?
These are not hypotheticals. These are real questions we’ve helped brands prepare for – and win business with – across dozens of US trade shows.
The brands that walk in with answers to those questions are the ones buyers take seriously.
From Tech Pack to Trade Show Booth: Our Process
We work with US-based fashion labels to bring custom knitwear collections to life – fast. Whether you’re building your first capsule or finalizing pieces for your 5th MAGIC booth, here’s how we help:
1. Fabric selection and sourcing
From 100% cotton and French terry to cotton/modal rib blends, organic yarns, and fleece – we help you choose the right base for your product vision and price point.
2. Custom development and sampling
We translate your tech packs into wearable, buyer-ready samples with accurate sizing, finish, and trims – all within 2-3 weeks.
3. Branding and packaging
Woven neck labels, printed care tags, hangtags, polybags – everything is coordinated and production-ready.
4. Production and delivery
Once you lock the styles, we manage timelines, quality control, and international shipping (FOB or DDP to your fulfillment partner in the US).
Real Results: From Booth to Business
Earlier this year, a Brooklyn-based streetwear label approached us six weeks before MAGIC Las Vegas. They had the branding nailed – oversized fits, bold artwork, and a curated lookbook. What they didn’t have was production.
In 18 days, we turned around samples of four hoodie styles, complete with puff prints and brushed fleece. Their booth generated multiple wholesale inquiries – and they converted three of them within 10 days of the event. The first reorder came even before the original shipment cleared customs.
At Curve NY, a startup specializing in luxury sleepwear asked us to help build their debut capsule using OEKO-TEX certified modal rib sets. We sourced the fabric, developed sizes for both regular and curvy fits, and shipped 300 samples for their show. By the end of the weekend, they’d secured a boutique order in California and a regional distributor deal in Canada.
If You’re Headed to a Show, Here’s What You Need
Don’t just show up with ideas. Show up with:
🔹 Fit-approved samples
🔹 Production timelines
🔹 Price cards (FOB, CIF, or DDP)
🔹 Certification sheets
🔹 Custom tags, trims, and labels
🔹 Capacity to deliver – and the proof to back it up
Because in today’s trade show climate, buyers aren’t just shopping for style – they’re shopping for execution.
Let’s Build Your Collection
We specialize in custom knit garments for US fashion brands, especially those preparing for:
Whether you need oversized tees, printed hoodies, ribbed loungewear, or organic babywear – we’re your silent production team, working behind the scenes so your brand can shine.
🔗 Contact us to start sampling
🧵 Or explore our knitwear sourcing services
